# HiON brand assets

The logo pack and the rules for using it. Internal — for the circle of trust.

## Logos (logos/)
- hion-wordmark-orange.png — the orange "Hi" wordmark. The primary mark.
- hion-wordmark-white.svg — white wordmark for dark backgrounds (vector).
- hion-badge.png — the "Hi" speech-bubble badge.
- hion-superchargers-lockup-light.png — full lockup for light backgrounds.
- hion-superchargers-lockup-dark.png — full lockup for dark backgrounds.

Geometry is fixed and color is invariant. No drop shadows, gradients, or outlines on the mark itself.

## Color — mono-accent system
Orange is the only chromatic hue. Everything else is grayscale.
- Orange — #FD7310 — the one accent: CTAs, the mark, deliberate accents.
- Orange glow — #FF8C3F — halos, hover bloom.
- Orange deep — #C4530A — depth, pressed states.
- Ink — #0B0B0E — near-black field.
- Bone — #F5F5F7 — bone-white workhorse.
- Steel — #2A2F38 — cool atmosphere only.

One or two orange accents per composition, maximum. Never orange for body copy.

## Type
See hion-brand-guidelines.md for the canonical type spec. The HiON web fleet ships Satoshi (Fontshare) for interface and body, and JetBrains Mono (Google Fonts) for labels and data. Both are free to embed.

## Hard rules
- No exclamation points, anywhere.
- HiON — capital H, lowercase i, capital O, capital N — even in all-caps display.
- Sentence case for headlines. Numerals over spelled-out numbers. kWh exactly. En-dashes for ranges (20–30 minutes).
- Tesla — verbal allowed (Tesla Supercharger, V4, NACS, Magic Dock); the Tesla logo is forbidden in any image or graphic.
- Charger imagery is the stylized matte-white pillar with the glowing orange "Hi" badge — never a real Tesla unit, never the Tesla logo.

Full canon: hion-voice-playbook.md and hion-brand-guidelines.md (included), or the LLM context bundle hion-brand-llm.md.
