# HiON Franchise Group — Brand Voice Guidelines

> **Provenance (HiON Content Engine).** Extracted verbatim on 2026-05-28 from the read-only repo `HiON Franchise Group Site v2` (`.claude/brand-voice-guidelines.md`). This is the canonical voice source of truth for the engine. The companion `never-list.md`, `registers.md`, `naming.md`, and `brand-guidelines.md` in this folder distill and extend it for content-engine use. If this file and a sibling disagree on voice or compliance, this file wins. Note: references below to `site-v3/COPY.md`, `DESIGN.md`, and `Branding/Brand guidelines` point at the old repo, not this one — see `EXTRACTION-LOG.md`.

> **Purpose.** These guidelines are the LLM-ready source of truth for tone, terminology, and compliance language across HiON's marketing, sales, investor, and franchisee-facing materials. They were synthesized from the compliance-redlined website copy (`site-v3/COPY.md`), the April 2026 Investment Deck, two recorded calls (Powderfish, Surjeet Singh), and the existing visual brand spec.
>
> **Status.** Version 1.0 — generated 2026-05-11.
> **Owner.** HiON Franchise Group / HFG Holdings, LLC.
> **Companion files.** `Branding/Brand guidelines` (visual identity — colors, fonts, components). `site-v3/DESIGN.md`. `site-v3/COPY.md` (binding canonical copy).
> **Confidence.** Overall 0.88 — high on positioning, terminology, and compliance; moderate on social/email voice (no source material available).

---

## 1. Who HiON Is — The One-Line

**HiON is the world's first Supercharger franchise on the Tesla network — an operator-light infrastructure business built on the most established EV charging network in the United States.**

Use this verbatim as the master positioning statement. Permitted compressions:

- "World's First Supercharger Franchise on the Tesla Network" (hero / headline use)
- "Powering the New American Fueling Infrastructure" (tagline / footer)
- "The world's first Tesla Supercharger franchise network" (twitter / og:description)

Never compress below these. Do not substitute "dominant" for "established," "Earth" for "United States," or "autonomous" for "operator-light" — these are compliance-redlined choices, not stylistic ones.

---

## 2. Voice Personality

| Attribute | Dial | Evidence |
|---|---|---|
| **Tone** | Authoritative, infrastructure-confident, pioneer-with-receipts | Short declaratives in headlines; specific port counts and source attributions in body |
| **Energy** | High in headlines; measured in body; flat in legal blocks | "The Unstoppable Shift." / "Pioneer the New American Fueling Infrastructure." |
| **Register** | Operator-to-operator. Assumes financial literacy and operational fluency | Target audience is multi-unit operators, restaurant owners, real estate investors |
| **Posture** | Confident without hype. Specific without overclaim | Compliance redline strips every "guaranteed" or "autonomous" claim |
| **Warmth** | Reserved warmth in writing; more candid and self-deprecating in speech | Jim Frank: "I'm just a dumb electrician on this call" — keep this energy *available* in long-form |
| **Urgency** | Time-bounded, capacity-anchored, never desperate | "The window to act is measured in months, not years" / "The best locations are being claimed now" |

**Persona shorthand.** HiON sounds like an infrastructure-grade business operator who has done this before, knows the physics, and is in a hurry — but only because the market is. Never a hype peddler. Never a passive-income evangelist.

---

## 3. We Are / We Are Not

| We Are | We Are Not |
|---|---|
| Operator-light | Semi-passive, autonomous, hands-off |
| Tesla-operated infrastructure | Truly autonomous |
| Tied to EV adoption | Recession resistant |
| Pioneer of a new fueling infrastructure | A charging startup |
| Built on the most established EV charging network in the United States | The most dominant EV charging network on Earth |
| Data-driven site selection | AI-powered site selection |
| Designed to support high uptime | Guaranteed 98% uptime |
| Capacity grab | Land grab |
| First-mover with a structural moat | Lucky first-comer |
| Specific (52.1%, 36,495 ports, 99.9%, NREL) | General ("the leader," "dominant," "massive") |
| Sentence-case headlines with terminal periods | Title-case promotional shouting |
| Em-dash for definitions and contrasts | Colons in feature lists |
| Source-attributed data (NREL, Tesla research) | Unattributed statistics |
| Compliance-first ("not an offer," FDD-gated) | Loose with financial projections |
| Plain about the model: one product, electricity | Mysterious or salesy |
| Long, technical when the question is technical (Jim on grid physics) | Hand-wavy on infrastructure substance |
| Self-aware on team backgrounds (Joe on food, Jim on electrical) | Self-congratulatory |
| Multi-unit operator-coded | Retail-investor-coded |

---

## 4. Messaging Pillars

Six pillars. Every meaningful piece of content should ladder up to at least one.

**P1 — Generational Infrastructure Moment.** The EV charging buildout is the defining infrastructure project of our era. Anchored by the 1905 gas-station parallel and the NREL 70K → 182K port gap. Key phrase: *"The EV charging transition is the infrastructure opportunity of our generation."*

**P2 — Tesla Network as Moat.** HiON's differentiator is not "EV charging" — it's the Tesla network specifically. Four proof points: 52% market share, 99.9% uptime, NACS universal compatibility, built-in nav integration. Key phrase: *"The rest of the market is fragmented. Tesla is not."*

**P3 — Operator-Light Model.** No inventory, 0–1 employees, Tesla software runs the station, one product (electricity). Removes traditional franchise pain points. Key phrase: *"One Menu Item. Zero Inventory. 0–1 On-Site Employees."*

**P4 — First-Mover Capacity Moat.** Early franchisees reserve grid capacity, prime locations, and Tesla nav positioning that competitors cannot replicate. Physical moat, not brand moat. Key phrase: *"This isn't a land grab. It's a capacity grab."*

**P5 — The Destination Play.** 20–30 minute charging sessions create a captive audience that supports ancillary business or property value. Used to address both franchisees (revenue) and hosts (foot traffic). Key phrase: *"The average charging session is 20–30 minutes."*

**P6 — Earned Authority.** HiON's team has built and scaled the prior generation of franchises (Smoothie King 39 → 1,400; Mrs. Fields CEO; 150+ restaurant locations). HiON's Canvas Program standing ("only ~4 companies in the US") establishes Tesla-side credibility. Key phrase: *"Built by people who've done it."*

---

## 5. Tone-by-Context Matrix

| Context | Tone | Energy | Length | Compliance Layer | Example Move |
|---|---|---|---|---|---|
| **Website hero / H1** | Pioneer-declarative | High | 5–10 words, fragment + period | FDD disclaimer in footer | "Pioneer the New American Fueling Infrastructure." |
| **Website body** | Specific, source-attributed, em-dash dense | Medium-high | 1–3 short sentences per idea | Source citations (NREL, Tesla research) | "The US currently has ~70,000 DC fast-charging ports. NREL estimates 182,000 are needed by 2030." |
| **Pull quotes** | Antithetical or maximally compressed | High | 1 sentence, italic | None inline | "This isn't a land grab. It's a capacity grab." |
| **Feature lists** | Bold label — em-dash — qualifier | Medium | <12 words per item | None | "Operator-Light — Tesla runs the station." |
| **Stat blocks** | Number first, label second, source in footnote | Medium | Numeral + 3–6 word label | NREL or equivalent footnote required | "$550K Initial Investment" |
| **Closing CTA** | Time-bounded urgency | High | 2 sentences max | None | "The best locations are being claimed now. First-movers capture capacity, real estate, and market share." |
| **Investor email / deck narrative** | Warm-collegial-ambitious, hedge financial claims | Medium-high | Conversational; signpost projections explicitly | Add forward-looking disclaimer before any return projection; refer to FDD | "Based on our modeled projections — which are not guarantees and are detailed in our FDD — a low-case scenario shows…" |
| **Franchisee qualification call** | Technical, candid, operator-to-operator | Medium, paced | Long-form OK if substance follows | Avoid stating return projections without immediate disclaimer; route to FDD | "I'm just a dumb electrician on this call — but here's how the grid physics actually work…" |
| **Property host outreach** | Practical, foot-traffic-led, low-friction | Medium | Concise, benefit-led | Cap rate / property-value examples permitted on `/host` only | "A Supercharger on your property can attract new visitors to your store, restaurant, or co-tenants during charging sessions." |
| **LinkedIn / social** *(extrapolated — see open questions)* | Pioneer-declarative + short proof point | Medium | 60–120 words | No forward-looking financial claims; defer to FDD | "1905: first gas station. 2026: first Supercharger franchise." |
| **Press release** | Source-attributed, neutral, embedded compliance | Low-medium | 300–500 words | Full FDD and regulated-states block in boilerplate | — |
| **FAQ / compliance copy** | Plain, complete sentences, no rhetorical lift | Low | As long as needed | Verbatim FDD language where applicable | — |
| **Error states / UX microcopy** *(extrapolated)* | Plain, accurate, no marketing voice | Low | <10 words | None | "We couldn't process that — try again or email jim@hionev.com." |

---

## 6. Terminology Canon

### Always use

| Use | Notes |
|---|---|
| **Supercharger** (capitalized) | Tesla proper noun. Never "supercharger." |
| **Tesla** | Always capitalized. |
| **NACS** | All caps. "North American Charging Standard" on first use if context demands. |
| **DC fast-charging** | Hyphenated. Lower case after "DC." |
| **operator-light** | Lower case, hyphenated. The brand's primary model descriptor. |
| **Tesla-Operated Infrastructure** | Title case as a feature name. |
| **Tied to EV Adoption** | Title case as a feature name. |
| **Canvas Program** | Tesla's program for approved third-party operators. Capitalize. |
| **HFG Holdings, LLC** | The legal entity behind the franchise. Use in legal contexts. |
| **HiON Franchise Group** | The brand-facing name. Use in all marketing. |
| **NREL** | Source for the 70K → 182K port gap. Cite by acronym, full name in footnotes ("National Renewable Energy Laboratory"). |
| **V4** | Tesla's Supercharger generation. Capitalized. |
| **Magic Dock** | Tesla feature name. Title case. |
| **LTSA** | "Long-Term Service Agreement." 15-year duration. |

### Style mechanics

- **Sentence case** in all headings (H1–H4), eyebrow labels, and section names. Title case is only used inside the design system for monospace UI labels and for legacy investor decks (acknowledged divergence).
- **Terminal period** on headline fragments is intentional. "The Unstoppable Shift." not "The Unstoppable Shift"
- **Em-dashes** with spaces around them ("X — Y") replace colons in feature lists and definitions.
- **Approximations** use tilde: "~$550K," "~4 companies in the US."
- **Ranges** use en-dash (–) without spaces: "0–1 employees," "20–30 minutes," "9–14 months."
- **Percentages** as numerals with %: "52.1%," "99.9%," "11–27%."
- **Numbers above 999** with commas: "36,495 ports," "1.5 million gas pumps."
- **Star separator (★)** appears only in the marquee/footer ribbon — design system, not copy.

---

## 7. Banned Terms — Use Replacements

> Every entry here is **compliance-binding**, not stylistic. These were redlined out of the website by legal review and must not return in any HiON-authored material — including drafts, social, sales decks, or AI-generated content.

| Banned | Replacement | Why |
|---|---|---|
| "semi-passive, autonomous business" | "operator-light infrastructure business" | FTC franchise rule |
| "No employees" *(as a feature claim)* | "Minimal on-site staffing" / "0–1 On-Site Employees" | Cannot guarantee |
| "40%+ EBITDA margins" | *(remove entirely)* | Unregistered financial projection |
| "3.5-year payback" / "Payback Period: ~3.5 years" | *(remove entirely)* | Unregistered financial projection |
| Specific Year 3 / Year 4 EBITDA dollar figures | *(remove entirely)* | Unregistered financial projection |
| Cash-on-cash ROI percentages (31%, 36%, 95%, 121%) | *(remove entirely)* | Unregistered financial projection |
| "~$2M+ Annual EBITDA" | *(remove entirely)* | Unregistered financial projection |
| "100% of profit from all ancillary businesses" | "HiON does not collect royalties on ancillary revenue" | Misleading framing |
| "Recession Resistant" | "Tied to EV Adoption — Demand grows with the installed EV base, not discretionary spending" | Franchise compliance |
| "Truly Autonomous" | "Tesla-Operated Infrastructure" | Cannot guarantee |
| "Truly semi-absentee ownership" | "Operator-light staffing model" | Compliance |
| "most dominant EV charging network on Earth" | "most established EV charging network in the United States" | Superlative / geography |
| "AI-powered site selection" | "Data-driven site selection using EV registration density, traffic flow patterns, and utility capacity analysis" | AI claim unsubstantiated |
| "targeting 98%+ uptime" | "designed to support high uptime; actual uptime varies by site and equipment" | Cannot guarantee |
| "drives new traffic — and new sales" | "can attract new visitors during charging sessions" | Cannot guarantee commercial outcome |
| Cap-rate property-value example ($1.85M → $4.2M) on Franchise page | *(remove from Franchise page; permitted on `/host` only, marked "Example" with specific context)* | Page-scoped compliance |
| "First-in-line Tesla approval" | "Tesla approval workflow includes pre-construction visibility on Tesla's navigation maps, subject to Tesla's site approval and standards" | Cannot guarantee Tesla approval |
| "An Autonomous Franchise" | "Operator-Light Franchise" | Compliance |
| "Semi-Absentee Executive Franchise Model" | "Operator-Light Franchise Model" | Compliance |

### Verbal speech patterns to retrain

These are not banned terms but compliance-sensitive *spoken* patterns observed on calls. They should be flagged in any sales-training content and not transcribed into written marketing:

- "You're looking at a 40% EBITDA / 3.5-year payback" → Replace with: "Based on our modeled projections — which are not guarantees and are detailed in our FDD — the low-case scenario shows…"
- "Your cash-on-cash is 36% in year four" → Refer to FDD; do not state in conversation as expected outcome.
- "$100,000 returns six and a half million in five years" → Refer to FDD; do not state in conversation.
- "Tesla guarantees 98% uptime" → "Our service agreement with Tesla is designed to support high uptime."

---

## 8. Required Legal & Compliance Language

### FDD Disclaimer (footer, every page, verbatim)

> This communication is for informational purposes only and is not an offer to sell, or the solicitation of an offer to buy, a franchise. A franchise offer is made only by Franchise Disclosure Document (FDD) delivered in compliance with the FTC Franchise Rule and applicable state laws. HiON Franchise Group will not offer or sell franchises in any state until the offering has been duly registered, exempted, or otherwise qualified for offer and sale in that state, and the required FDD has been delivered to the prospective franchisee.

### Regulated States Notice (footer, every page, verbatim)

> The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin.

### Incentives hedging block

Any mention of bonus depreciation, NEVI, state grants, utility rebates, LCFS credits, or TIA must carry an eligibility hedge (see canonical block in `site-v3/COPY.md` under "Cost Reduction Opportunities"). No incentive may be presented as guaranteed or universally available.

### Uptime / commercial-outcome claims

Avoid percentage uptime guarantees in marketing. Avoid "drives sales" or "increases revenue" claims for host properties. Use "can attract," "is designed to," "supports."

### Cap-rate / property-value example

The $1.85M → $4.2M cap-rate example is permitted **only on `/host`**, must be labeled "Example," and must include the underlying context (4-port site, $120K/yr rent, 6.5% cap rate). It must not appear on `/franchise`.

---

## 9. Signature Phrases — The Brand's Toolbox

These are the phrases the brand has earned the right to use. Deploy with intent, not as filler.

- "World's First Supercharger Franchise on the Tesla Network" — *master position*
- "Pioneer the New American Fueling Infrastructure" — *manifesto*
- "Powering the New American Fueling Infrastructure" — *tagline / footer*
- "The Unstoppable Shift" — *macro thesis*
- "This isn't a land grab. It's a capacity grab." — *moat reframe*
- "The window to act is measured in months, not years." — *urgency*
- "The best locations are being claimed now." — *closing urgency*
- "Two Ways to Win" — *audience split (operator + host)*
- "Operator-Light" — *model descriptor*
- "The Destination Play" — *dwell-time argument*
- "In 1905, someone built the first gas station." — *historical anchor*
- "The rest of the market is fragmented. Tesla is not." — *competitive frame*
- "Built by people who've done it." — *team credibility*
- "One Menu Item. Zero Inventory. 0–1 On-Site Employees." — *operational simplicity (3-fragment cadence)*
- "Tied to EV Adoption" — *durable-demand reframe*

**Earned spoken-voice phrases worth migrating into long-form writing:**

- "I'm just a dumb electrician on this call" (Jim — rhetorical disarm)
- "We tried to be conservative with the low case" (Joe — investor-context hedge)
- "You only have one menu item. And I've been in the restaurant business…" (Joe — franchisee-context framing)

---

## 10. Audience Personas

**Franchisee Operators — Multi-Unit Operators (Primary).** Target: existing operators with capital, portfolio experience, and operational fluency. Minimum commitment: 10 locations over 3 years, ~$550K per location. Steve Wazny (150+ restaurant locations) is the prototype. Language is operator-to-operator. Do not soften with passive-income framing.

**Property Hosts — Commercial Landowners.** Highway exits, arterials, retail pads, hotels, QSRs, gas-station owners, municipal lots. Their value proposition is foot traffic and asset enhancement, not franchise economics. Lead with the 20–30 minute dwell window and the categories that benefit (QSR, coffee, convenience, car wash, retail, hotel). Cap-rate example is permitted here.

**Investors — Franchisor-Level Capital (Deck-Only).** $50K–$100K minimum, ownership stake in HFG Holdings. Addressed only in the Investment Deck — not on the website. When projections appear, they must be hedged ("modeled," "not guarantees," "see FDD"). This persona has the highest spoken-voice compliance risk; flag any sales-call coaching here.

---

## 11. How HiON Speaks — Style Conventions

**Sentence structure.** Short. Declarative. Active voice. Complex ideas → bullet list, not subordinate clauses. Headlines are usually fragments ending with a period: "The Unstoppable Shift." Body sentences average <20 words.

**Data presentation.** Number leads. Label and source attribution follow. Tables use two or four columns, no merged cells; source notes in italic below. Count-up animations are stored in COPY.md as "0" / "0%" placeholders.

**Pull quotes.** Antithetical or maximally compressed. Italic in design. One per section maximum.

**Em-dashes vs. colons.** Em-dashes (with spaces) replace colons in feature lists and definitions. Colons are acceptable in body prose.

**Bold.** Reserve for stat values, feature labels, and named concepts ("the **Destination Play**"). Do not bold for emphasis in long prose.

**Voice in long-form prose.** When pieces run longer (deep-dive blog posts, investor narratives, sales onboarding), allow Jim Frank's grid-physics tangents and Joe Lewis's "I came from food and got convinced" narrative to surface. These are the genuine voice signals — over-polishing them strips the brand of its earned authority.

**Verbal tics to trim in written copy.** "You know," "kind of," "right?" at sentence end, "I mean." These show up in transcripts but should not migrate into written marketing.

---

## 12. Examples — Good vs. Off-Brand

### Hero copy

ON-BRAND: "Pioneer the New American Fueling Infrastructure."
OFF-BRAND: "Join the EV Revolution Today!"
*(Why: "Join" begs; "Revolution Today!" with exclamation is hype-coded. HiON doesn't beg or yell.)*

### Operational claim

ON-BRAND: "Operator-Light — Tesla operates the station; minimal on-site staffing required."
OFF-BRAND: "Truly autonomous — your business runs while you sleep."
*(Why: "Truly autonomous" and passive-income framing are FTC-banned for this category.)*

### Market sizing

ON-BRAND: "The US currently has ~70,000 DC fast-charging ports. NREL estimates 182,000 are needed by 2030 — meaning 112,000 new ports must be built in under 4 years."
OFF-BRAND: "The market is massive and growing fast."
*(Why: HiON cites specific port counts with NREL attribution. Vague growth claims are off-brand.)*

### Urgency

ON-BRAND: "The best locations are being claimed now. First-movers capture capacity, real estate, and market share."
OFF-BRAND: "Don't miss this once-in-a-lifetime opportunity!"
*(Why: The brand uses time-bounded urgency anchored in capacity reservations, not emotional FOMO.)*

### Returns language (investor / sales context)

ON-BRAND: "Based on our modeled projections — which are not guarantees and are detailed in our FDD — the low-case scenario shows attractive operating leverage."
OFF-BRAND: "You're looking at a 40% EBITDA and 3.5-year payback."
*(Why: Specific return projections without immediate disclaimer create regulatory exposure and contradict the COPY.md redline.)*

### Host outreach

ON-BRAND: "The average charging session is 20–30 minutes. A Supercharger on your property can attract new visitors to your store, restaurant, or co-tenants."
OFF-BRAND: "Add a Supercharger and watch your sales skyrocket."
*(Why: Cannot guarantee commercial outcomes for host properties; "skyrocket" is hype-coded.)*

---

## 13. Confidence Scores by Section

| Section | Confidence | Notes |
|---|---|---|
| Master positioning | 0.98 | Multiple corroborating sources |
| Voice attributes | 0.92 | Strong written and spoken evidence |
| Messaging pillars | 0.95 | All six appear consistently across COPY.md, deck, and calls |
| Terminology canon | 0.97 | Compliance-binding, sourced from legal redline |
| Banned terms | 0.99 | Directly sourced from `site-v3/COPY.md` compliance notes |
| Required legal language | 1.0 | Verbatim from canonical copy |
| Tone-by-context matrix | 0.85 | Strong on website / deck / calls; extrapolated on social / email / UX |
| Audience personas | 0.90 | Strong on franchisee + host; investor inferred from deck only |
| Spoken-voice migration recommendations | 0.80 | Two transcripts, same date — limited longitudinal coverage |
| Social / press / email norms | 0.55 | No source material; defaults extrapolated |

---

## 14. Open Questions

These are gaps where source material was insufficient or where competing patterns require a human decision. Address before locking guidelines at v1.0-final.

**Q1 — Social media voice.** No documents or transcripts cover Instagram, LinkedIn, Twitter/X, or YouTube voice. Given the compliance sensitivity of financial claims, a social-specific addendum is recommended before any infrastructure-economics content ships. *Recommendation:* default to the website body voice + strict no-financial-projection rule; require legal review for franchise-economics social content.

**Q2 — Email marketing tone.** No nurture sequence, inquiry follow-up, or FDD-delivery email templates exist. *Recommendation:* draft a starter set covering (a) initial inquiry reply, (b) FDD-delivery cover note for regulated states, (c) nurture for non-regulated states, (d) host outreach cold sequence.

**Q3 — Sales-call coaching.** Both transcripts contain compliance-sensitive spoken patterns (specific EBITDA, payback, and cash-on-cash figures stated without immediate disclaimer). *Recommendation:* build a 1-page "say-this / not-that" card for franchisee development conversations; align with FDD timing rules.

**Q4 — Investor-deck vs. website divergence.** The deck still contains "Recession Resistant," "Autonomous Franchise," "98% uptime," and specific EBITDA projections that are banned on the website. *Recommendation:* decide whether the deck remains an FDD-paired document with its own compliance wrapper, or is rewritten to match website language. Either is defensible; the current state (inconsistent across channels) is not.

**Q5 — Heading case in non-website contexts.** Website uses sentence case throughout (per COPY.md). Deck uses title case. *Recommendation:* keep sentence case as the brand default; allow title case only in the FDD and FDD-paired deck where typography conventions differ.

**Q6 — UX microcopy.** No guidance exists for validation messages, empty states, or confirmation screens — which are compliance-sensitive in regulated states where form submission can trigger FDD-delivery obligations. *Recommendation:* commission a UX-copy pass against the existing forms, flagged for legal review.

**Q7 — Photography & site-specific captions.** DESIGN.md covers AI-rendered marketing imagery but not captions for real deployed sites (e.g., Parker, CO at I-25/Orchard). *Recommendation:* add a captioning convention — neutral, location-anchored, no commercial-outcome claims about adjacent businesses.

**Q8 — Female / non-male voice representation.** Both transcripts feature three male HiON speakers. The full team voice range may not be reflected. *Recommendation:* sample 2–3 additional calls with different reps and call stages before locking the spoken-voice patterns.

**Q9 — Failed-deal language.** No transcripts capture deals that did not close or franchisees who churned. *Recommendation:* if/when available, analyze for tone calibration on objection-handling and exit conversations.

**Q10 — The Singh royalty math reconciliation.** In the Singh call, the prospect identified a discrepancy between the stated 5¢/kWh royalty and franchisor-revenue projections that was not cleanly reconciled before call-end. This is a content gap (math), not a voice gap, but it indicates a pattern to address in franchisee-development materials.

---

## 15. How to Use These Guidelines

**For human writers.** Read sections 1–6 (positioning, voice, We Are / We Are Not, pillars, tone matrix, terminology) before drafting. Check section 7 (banned terms) before publishing. Apply section 8 (legal language) to every page footer and any financial-projection mention.

**For LLM-generated content.** These guidelines are the source of truth. The `brand-voice:enforce-voice` skill will load them automatically. Sections 7 (banned terms) and 8 (legal language) are compliance-binding and should be treated as hard constraints, not stylistic preferences.

**Update cadence.** Re-run this guideline generation when (a) `site-v3/COPY.md` is materially revised by legal, (b) new investor or franchisee call transcripts are added, (c) a new channel (social, podcast, video) is added that requires its own voice extension.

---

*Generated 2026-05-11 from: site-v3/COPY.md (compliance-redlined), HiON Investment Deck 4.6.26, Powderfish call transcript (2026-04-14), Surjeet Singh call transcript (2026-04-14), Branding/Brand guidelines (visual identity).*
